Ads are coming to ChatGPT—and the biggest risk for brands isn’t testing too early, it’s measuring too late. As AI-driven advertising emerges, teams that prepare their conversion tracking, attribution, and reporting foundations now will be the ones that scale with confidence once beta ends.

Conversion Signal Engineering for Advertising Success The Misalignment Problem If you run a subscription-based business and invest in paid ads, there’s a good chance you’re optimizing for the wrong signals. It’s not your fault—most platforms make it easy to optimize for top-funnel actions like free trial starts, sign-ups, or installs. But if those actions don’t correlate with actual revenue or retention, you’re effectively training the algorithm to bring you more low-value us