Projects & Case Studies
This page highlights a selection of projects and case studies from my work with growing brands and internal teams. Each example focuses on the real business problem, the strategy behind the solution, and the outcomes that followed.
Real-time GA4 Dashboard with BigQuery & Looker Studio
Designed and implemented a real-time GA4 dashboard powered by BigQuery and Looker Studio, enabling stakeholders to monitor performance, and make faster, data-driven decisions from a single source of truth.
Optimizing GA4 Server-Side Tracking for Insightful eCommerce Reporting
Upgraded GA4 to server-side tracking setup that delivered cleaner data, more reliable eCommerce reporting, and better visibility into what was truly driving revenue.
Improving GA4 Reporting Accuracy by 30%
Implemented server-side tagging to resolve GA4 tracking gaps and data loss, resulting in a 30% increase in reporting accuracy and more reliable performance insights.
+10% Conversion Uplift from Enhanced Conversion Tracking
Strengthened Google Ads conversion signals through improved tracking implementation, contributing to a 10% uplift in conversion performance.
Capturing 200% Additional Purchase Conversions with Meta CAPI
Deployed Meta CAPI to supplement pixel tracking, capturing 200% additional purchase conversions and strengthening downstream reporting and optimization signals.
Plugging Data Leaks from Cookie Consent Setup
Identified and resolved data loss caused by misconfigured cookie consent logic, restoring reliable analytics and paid media tracking.
Improving GA4 Attribution Accuracy with a Scalable UTM Strategy (ft. UTM Buddy)
Introduced a governed UTM strategy powered by UTM Buddy to strengthen GA4 attribution and ensure consistent, reliable campaign data at scale.
Automating Marketing Operations Reports with Looker Studio
Automated recurring marketing operations reports in Looker Studio, reducing manual reporting and delivering consistent, always-up-to-date performance insights.
Improving User Retention with Enhanced Conversions for Leads
Implemented Enhanced Conversions for Leads to prioritize high-quality subscription sign-ups, enabling ad platforms to optimize toward users with stronger retention and LTV potential.
Funnel Dashboards to Support UX & CRO Projects
Built funnel dashboards to support UX and CRO initiatives, helping teams identify friction points, prioritize experiments, and measure the impact of design changes.