Quickly segment your most profitable customers and win back lapsed buyers using GA4's new High-Value and Disengaged Purchaser audience templates. Learn the prerequisites and strategy to optimize your paid channel performance.

Conversion Signal Engineering for Advertising Success The Misalignment Problem If you run a subscription-based business and invest in paid ads, there’s a good chance you’re optimizing for the wrong signals. It’s not your fault—most platforms make it easy to optimize for top-funnel actions like free trial starts, sign-ups, or installs. But if those actions don’t correlate with actual revenue or retention, you’re effectively training the algorithm to bring you more low-value us

Server-side tagging allows businesses to regain control of their data, restore lost signals, improve attribution, and future-proof their measurement strategy—without sacrificing privacy or performance.

Google Tag Manager (GTM) is one of the most powerful tools in a modern marketing stack. While many teams still rely on hard-coded tracking or scattered scripts, GTM offers a cleaner, flexible way to manage analytics and marketing tags across your website.