Hi, I’m Brady — Your Google Analytics Expert
I’m the founder of Measure Marketing Pro and a GA4 expert who’s passionate about turning messy data into clean, actionable insights. Over the years, I’ve helped more than 100 businesses implement GA4 to their specific needs — from setting up custom events and fixing broken tracking to building reporting systems that actually support smart marketing decisions.
If you’re dealing with confusing reports, inaccurate attribution, or just need a clean GA4 setup from the ground up, I’ve got you. I specialize in implementation, reporting configuration, and ongoing support — and I’m here to make sure your data actually works for you.
Brady Hancock
5+ Years of Google Analytics Experience
200+ Completed GA4 Projects
100+ GA4 Clients Served
99% Client Satisfaction Rate
MY CLIENTS
Join the list of data-driven organizations that Measure Marketing Pro has empowered to reach their goals through tailored data solutions.
Approaching GA4 Strategically
GA4 is often treated as a technical checklist—events are added, reports are opened, and tracking is considered “done.” But without a clear connection to business goals, this approach leads to bloated event lists, confusing reports, and data that’s difficult to trust or act on.
My approach starts by treating GA4 as a measurement system, not just a setup task. By anchoring tracking decisions to business objectives and pairing them with clean, scalable technical execution, I build GA4 implementations that stay accurate, useful, and sustainable as your business evolves.
Discovery & Audit
I start by understanding your business objectives, key conversion paths, and how your team uses data today. This phase includes a GA4 audit to identify tracking gaps, misconfigurations, and inefficiencies—ensuring the measurement strategy supports real business outcomes, not just event collection.
Implementation
Implementation is where business needs meet technical execution. I configure GA4 with event tracking, adjust property & data-stream settings, and configure product integrations. Using tools like Google Tag Manager to assist with this, I ensure tracking is scalable, maintainable, and aligned with your goals from day one.
Reporting
Once tracking is in place, I design Google Analytics reports that reflects what matters most to your business. Dashboards and reports are built to surface meaningful insights—not noise—so your team can confidently evaluate performance, prioritize actions, and measure success.
Ongoing Support
As your business evolves, your tracking needs evolve with it. Ongoing support ensures GA4 continues to align with your goals as campaigns, funnels, and platforms change. I help maintain technical accuracy, improve efficiency, and adapt your measurement strategy over time.
Certified Google Analytics Consultant
GA4 certification in combination with real world project examples reflects a deep understanding of Google’s measurement framework, event model, and reporting architecture. I apply that knowledge through disciplined implementation, documentation, and long-term governance—so your data stays accurate as your business scales.
Why Partner With a
Google Analytics Expert?
1 ) Clean, Accurate GA4 Data From Day One
Avoid the wasted spend and wrong decisions that come from bad data — and trust that your analytics are set up right.
2 ) Custom GA4 Implementation for Your Goals
We ensure your tracking is built around what actually drives your business forward, so you can make faster, more informed decisions.
3) Staying Ahead of the Curve
Stay competitive with analytics built on the latest industry trends, platform updates, and emerging technologies — so your tracking is never left behind.
4) More Cost-Efficient Than Hiring In-House
Get expert-level analytics support at a fraction of the cost of a full-time employee — without sacrificing quality or responsiveness.
GA4 Resources & Insights
Stay up to date with Google Analytics guides, tracking strategies, and real-world implementation examples. This collection of GA4 articles covers common setup issues, advanced configurations, and reporting best practices—designed for marketers, operators, and analytics teams who need accurate data they can trust.
Rebecca (Zinn) Smith
Senior VP of Marketing & Strategy @ Electric Kite
''MMP provides our agency with exceptional expertise for analytics projects, outstanding communication, and fast turn-arounds. We've worked on numerous projects together, and MMP exceeds our expectations every time.''