Client Overview
Client Bio
Poop 911 is a professional pet waste removal service dedicated to keeping yards clean and families happy. With locations across the United States, they offer reliable, affordable, and convenient solutions for pet owners, ensuring a cleaner, healthier environment for pets and their families.
Client Challenges
Poop 911 sought to improve the performance of their Meta ad campaigns and lower their cost per acquisition (CPA). Driving service bookings through their online booking funnel is the primary goal of their campaigns. With advertising spread across multiple channels, accurately measuring ROI is critical for their organization to determine which channels to allocate ad spend towards.
Our Solution
Measure Marketing Pro implemented Meta Pixel and Conversions API to enhance tracking precision and data quality for Poop 911’s Meta campaigns. By measuring service bookings & their value, we ensured accurate conversion measurement throughout the booking funnel, enabling better attribution and performance analysis. This setup provided actionable insights into campaign ROI, allowing Poop 911 to optimize their ad spend across channels and achieve lower CPAs while driving more service bookings.
Project Objectives
Here's how we tackled this project...
Step 1: Audit
We conducted a comprehensive review of the lead form types used on the client’s website and paid media landing pages. This assessment helped us identify the best practices for implementing enhanced conversion tracking tailored to Brain Bytes Creative’s needs. Lead form types primarily consisted Gravity Forms & Elementor, while landing pages utilized LeadPages forms.
Step 2: Implement Enhanced Lead Form Tracking
Using Google Tag Manager, we created and deployed tags to detect form submissions and securely capture user-provided data, such as email addresses and phone numbers. This data was then hashed and shared with Google Ads to enhance conversion measurement.
Step 3: Verify
We rigorously debugged the implementation using Google Tag Manager’s preview mode and monitored Google Ads enhanced conversion status messages. This ensured 100% of conversion events were processed accurately and reflected in the campaign data.
Rebecca (Zinn) Smith
Senior VP of Marketing & Strategy @ Electric Kite
''MMP provides our agency with exceptional expertise for analytics projects, outstanding communication, and fast turn-arounds. We've worked on numerous projects together, and MMP exceeds our expectations every time.''