Client Overview
Client Bio
Brain Bytes Creative is a full-service digital agency specializing in innovative web development, creative design, and data-driven marketing solutions, with a focus on orthodontics and dentistry.
Client Challenges
The orthodontics and dentistry marketing space is highly competitive, often constrained by tight budgets that demand maximum efficiency. Brain Bytes Creative needed a robust measurement solution to ensure that campaigns for their 40 paid media clients were optimized effectively. Their goal was to maximize ROI, providing clients with actionable insights to make the most out of their marketing spend while staying ahead in a challenging industry landscape.
Our Solution
Measure Marketing Pro partnered with Brain Bytes Creative to implement an enhanced conversion tracking strategy tailored to their needs. We developed a scalable framework to accurately track lead form submissions across all 40 paid media client accounts. By aligning tracking strategy with campaign objectives, we empowered Brain Bytes to optimize their marketing spend and deliver measurable value to their clients.
Project Objectives
Here's how we tackled this project...
Step 1: Audit
We conducted a comprehensive review of the lead form types used on the client’s website and paid media landing pages. This assessment helped us identify the best practices for implementing enhanced conversion tracking tailored to Brain Bytes Creative’s needs. Lead form types primarily consisted Gravity Forms & Elementor, while landing pages utilized LeadPages forms.
Step 2: Implement Enhanced Lead Form Tracking
Using Google Tag Manager, we created and deployed tags to detect form submissions and securely capture user-provided data, such as email addresses and phone numbers. This data was then hashed and shared with Google Ads to enhance conversion measurement.
Step 3: Verify
We rigorously debugged the implementation using Google Tag Manager’s preview mode and monitored Google Ads enhanced conversion status messages. This ensured 100% of conversion events were processed accurately and reflected in the campaign data.
Steve Ott
Paid Media Manager @ Brain Bytes Creative
"MMP is our agency's ace in the hole! Their reliable tag manager set-ups and thorough GA4 configurations give us complete trust in our data. Most importantly, MMP has been vital in keeping our agency at the forefront of privacy compliance & server-side solutions."