Conversion Signal Engineering for Advertising Success The Misalignment Problem If you run a subscription-based business and invest in paid ads, there’s a good chance you’re optimizing for the wrong signals. It’s not your fault—most platforms make it easy to optimize for top-funnel actions like free trial starts, sign-ups, or installs. But if those actions don’t correlate with actual revenue or retention, you’re effectively training the algorithm to bring you more low-value us