Server Side Tagging Consulting

Server-Side Tagging Specialists

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Strengthen Data Strategies with Server-Side Tagging

Server-side tagging enhances data governance by securely processing data through a server, providing greater control over how it is collected, processed, and shared. This allows for advanced customization, enabling businesses to tailor data to meet specific objectives while ensuring compliance with privacy regulations.

By integrating seamlessly with conversion APIs for platforms like Google Ads and Meta, server-side tagging improves data accuracy, attribution, and campaign optimization. Without it, businesses risk data gaps, reduced control, and missed opportunities to adapt to evolving privacy requirements.

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Projects & Services

Server-Side Tagging Audit

Evaluates the current strategy and effectiveness of your cloud server configuration, client-side GTM, & sGTM deployment, identifying areas for improvement & optimization to ensure reliable data collection.

Server-Side Tagging Configuration

Improving data governance, accuracy, and privacy compliance by processing data through a secure server before reaching its final destination.

Privacy Compliant Configuration

Enables your organization data collection processes to align with privacy regulations like GDPR, CCPA, & HIPAA through customizable handling of sensitive data.

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Benefits of Server Side Tagging

1 ) Data Governance

Server-side tagging enhances data governance by providing better control over data collection, processing, and sharing. By securely handling sensitive information through a server, it ensures compliance with privacy regulations like GDPR and CCPA while reducing the risk of data breaches and unauthorized access.

2 ) Customizable Data Processing

Businesses can filter, enrich, or modify data before it reaches analytics or advertising platforms, tailoring it to meet specific objectives and ensuring higher-quality insights.

3) Seamless Integration

Server-side tagging integrates effortlessly with conversion APIs and tools like Google Analytics, Google Ads, and Meta, enabling more reliable data transmission for better attribution and campaign optimization.

4) Reduced Data Loss

Bypassing browser cookie restrictions, server-side tagging ensures critical data is collected and transmitted accurately.

5) Scalability for Complex Needs

Suitable for businesses of all sizes, server-side tagging can handle advanced tracking requirements and grow alongside your organization’s data needs.

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Rebecca (Zinn) Smith

Senior VP of Marketing & Strategy @ Electric Kite

''MMP provides our agency with exceptional expertise for analytics projects, outstanding communication, and fast turn-arounds. We've worked on numerous projects together, and MMP exceeds our expectations every time.''