Our Server-Side Clients
These brands trust us to implement and manage server-side tagging that keeps their marketing data reliable as the digital landscape rapidly evolves.
Rebecca (Zinn) Smith
Senior VP of Marketing & Strategy @ Electric Kite
''MMP provides our agency with exceptional expertise for analytics projects, outstanding communication, and fast turn-arounds. We've worked on numerous projects together, and MMP exceeds our expectations every time.''
Hi, I’m Brady — Your Server-Side Tagging Expert
I’m the founder of Measure Marketing Pro and an analytics expert who’s passionate about helping businesses take control of their data. I’ve worked with a wide range of brands to implement scalable, reliable tracking systems — from cleaning up messy setups and configuring advanced tagging to designing strategies that actually support smarter decisions.
If you’re struggling with data loss, tracking gaps, or just need a clean server-side setup from the ground up, I’ve got you. I specialize in implementation, audits, and ongoing management — and I’m here to make sure your tagging works the way it should.
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Brady Hancock
3+ Years of Server-Side Tagging Experience
30+ Completed Server-Side Projects
25+ Server-Side Tagging Clients Served
99% Client Satisfaction Rate
Why Is Server-Side Tagging Necessary?
As browsers tighten privacy controls and third-party cookies continue to decline, traditional client-side tracking is becoming less reliable — leading to gaps in your data and inaccurate reporting. Server-side tagging solves this by giving you more control over what data is collected and how it’s sent to your analytics and advertising platforms. By routing data through your own server, you can reduce signal loss, improve data quality, and maintain more consistent tracking as the digital landscape evolves. For businesses that rely on accurate measurement to drive strategy, server-side tagging is no longer just a potential are of optimization — it’s a necessity.
Server-Side Tagging Without the Headache
At Measure Marketing Pro, we take the complexity out of server-side tagging for you. From helping you select the right infrastructure to configuring your server, mapping data flows, and maintaining your setup over time, we handle it all — so you don’t need to hire a developer or manage servers yourself. Our partnerships with platforms like Stape and Elevar allow us to implement cost-effective, scalable solutions tailored to your business. Whether you’re just getting started or optimizing an existing setup, we make server-side tagging approachable, efficient, and aligned with your goals.
Server-Side Tagging Services
Our server-side tagging services cover everything from in-depth audits of your current setup to full implementation and ongoing management. We ensure your tracking is efficient, reliable, and aligned with your business goals — without over-complicating it.
Benefits of Server Side Tagging
1 ) Improved Data Quality & Accuracy
Reduce signal loss caused by browser restrictions, ad blockers, and third-party cookie limitations — resulting in more reliable, consistent tracking data.
2 ) First-Party Data Ownership & Governance
Shift from third-party to first-party processing, giving you more control over how data is captured, processed, and shared — critical for privacy compliance.
3) Better Privacy & Compliance Management
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Better Privacy & Compliance Management
By controlling what data is sent to third parties, you can more easily align your tracking practices with GDPR, CCPA, and other industry-specific privacy regulations.
4) Enhanced Platform Integrations (e.g., CAPI)
Facilitate the use of server-based APIs like Meta’s Conversion API improving attribution and campaign performance even with weakened browser signals.
5) Centralized & Scalable Tracking Architecture
Manage all your tags, data processing, and routing from a single server-side GTM container — making your setup more scalable, organized, and future-proof.
Server-Side Platform Partnerships
At Measure Marketing Pro, we work alongside industry-leading platforms like Elevar and Stape to deliver best-in-class server-side tagging solutions. These partnerships allow us to implement robust, scalable setups using proven technology, so you get reliable performance and ongoing support. By leveraging tools from trusted partners, we ensure your server-side tagging is built on a solid foundation & tailored to your unique business needs.
Frequently asked questions
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