Fractional CDAO & Fractional CDO — Senior Data Leadership, Without the Full-Time Cost
Our Fractional CDAO and Fractional CDO services give growing businesses access to senior data and analytics leadership on a part-time, retainer, or project basis. Get a Chief Data Officer's strategic perspective — measurement planning, analytics team oversight, and executive data reporting — without the full-time salary.
Who Needs a Fractional CDAO?
Growing Brands ($2M–$50M USD)
You've outgrown ad-hoc analytics but aren't ready to hire a full-time data executive. You need senior guidance without the $200K+ USD overhead.
Complex Marketing Stacks
Multiple platforms, disconnected data, and no clear owner. You need someone to own the measurement architecture and make it all work together.
Data-Driven Ambitions
Leadership wants to make better decisions from data but the internal team lacks the strategic experience to build the right foundations.
Fractional CDAO & CDO Services
Measurement Strategy
Define how your business measures success — KPIs, attribution models, measurement frameworks, and the data infrastructure to support them.
Analytics Roadmap & Prioritization
Build and prioritize a 12-month data roadmap — sequencing projects by business impact and aligning them to strategic objectives.
Data Governance
Establish standards for data quality, taxonomy, naming conventions, access controls, and documentation across your analytics stack.
Leadership Reporting & Insight Delivery
Regular data reviews with leadership, translating analytics findings into strategic recommendations and business context.
Analytics Team Mentorship
Guide and upskill your internal analysts, marketers, and data team — building internal capability alongside external support.
Vendor & Tool Evaluation
Evaluate analytics tools, BI platforms, and data vendors on your behalf — making unbiased recommendations based on your actual needs.
Project Oversight
Oversee analytics implementation projects — ensuring they're delivered accurately, on time, and aligned to the broader measurement strategy.
Data Culture Building
Drive adoption of data across your organization — making analytics accessible, trusted, and used by every team, not just data specialists.
Brady Hancock — Data Strategist & Analytics Leader
With 7+ years of experience building analytics systems for 150+ businesses, Brady brings both strategic depth and hands-on technical expertise. He's not just a consultant who delivers a deck — he becomes embedded in your business and owns the outcomes.
- 7+ years building analytics for brands across industries
- 300+ completed analytics projects
- 100% Job Success · Top Rated Plus on Upwork
- GA4, GTM, BigQuery, Looker Studio specialist
- Experience with eCommerce, SaaS, lead gen, and media
Turning Your Data Into an AI-Ready Foundation
AI is only as good as the data behind it. As your Fractional CDAO, we build the measurement infrastructure, data pipelines, and governance frameworks that make AI tools actually work — and actually trustworthy.
Clean, structured, and well-governed data is the prerequisite for any AI initiative. We audit your current state, close gaps, and build pipelines that feed your AI tools with reliable inputs.
From LTV modeling and churn prediction to AI-powered attribution, we help you identify which AI use cases will move the needle — and connect them to your existing analytics stack.
Responsible AI starts with clear policies. We establish the governance frameworks, consent models, and data quality standards your organization needs to deploy AI confidently and compliantly.
"Most companies have the data they need to leverage AI — they just don't have it organized in a way that makes it usable. That's the gap we close."
— Brady Hancock, Fractional CDAO
Fractional CDAO vs Fractional CDO — What's the Difference?
Fractional CDAO vs Fractional CDO — What's the Difference?
A Fractional CDO (Chief Data Officer) focuses on data strategy, data governance, data infrastructure, and organizational data maturity. A Fractional CDAO (Chief Data & Analytics Officer) combines the CDO role with direct analytics execution — not just strategy, but actively building analytics pipelines, measurement systems, and reporting infrastructure.
Brady Hancock operates as a Fractional CDAO: equal parts data strategist and hands-on analytics architect. Read more about the difference between a Fractional CDO and CDAO in our detailed breakdown.
Is a Fractional CDAO Right for Your Stage?
- You're a Series A–C startup that needs data leadership but not a $300K/yr hire
- Your marketing analytics and business intelligence are siloed
- The CEO is making decisions without a reliable data layer underneath them
- You need someone to own your analytics roadmap, not just execute tasks
- Your data team needs a leader but you're not ready to hire full-time
- You want to build toward a full-time CDO hire and need an interim solution
- Your board or investors are asking for better data visibility
- You need a fractional executive who can present to leadership
Fractional CDAO — Frequently Asked Questions
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White Label for Agencies
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