Turn Complex Data Into
Confident Business Decisions
Helping growing brands build measurement systems that scale — connecting marketing performance to real business outcomes through GA4, GTM, Looker Studio, and beyond.
Google Analytics 4
Google Tag Manager
Looker Studio
BigQuery
Meta CAPI
☁️ Server-Side Tagging
Hi, I'm Brady — Your Data Strategist
I'm the founder of Measure Marketing Pro and a marketing analytics expert who's passionate about turning messy data into clean, actionable insights. Over the years, I've helped more than 100 businesses build analytics systems tailored to their goals.
From fixing broken tracking and designing custom dashboards to delivering strategies that support smarter decision-making — I specialize in data collection, reporting solutions, and measurement strategy.
Brady Hancock
Fractional Chief Data & Analytics Officer
Lacking "Data Confidence"?
Data confidence is the degree to which you trust that the data you're using is accurate, consistent, and relevant. Without it, your decisions — and your business — suffer.
Unreliable Tracking
Duplicate conversions, missing events, and broken tags mean your reports don't reflect reality — leading to wasted ad spend and wrong decisions.
Inconsistent Reporting
Different dashboards show different numbers. No single source of truth makes it impossible to align teams or confidently report to leadership.
Manual, Time-Consuming Processes
Hours spent pulling reports, cleaning data, and rebuilding spreadsheets every week — time that should be spent on strategy and growth.
Low Data Adoption
If your team doesn't trust the data, they won't use it. That means gut-based decisions instead of data-driven ones across the organization.
Consent & Compliance Gaps
Misconfigured cookie consent setups cause silent data loss — and leave you exposed to GDPR and privacy regulation risk at the same time.
Wasted Ad Spend
Poor conversion signal quality means ad platforms can't optimize properly — causing CPAs to rise and ROI to fall without a clear explanation.
Are You Running a Championship Gameplan — or Just Getting By?
Most brands have never seen what great conversion tracking actually looks like. Their platforms are learning from incomplete signals, optimising toward the wrong outcomes, and getting more efficient at producing the wrong results.
The Conversion Tracking Playbook breaks down what separates a Losing Team from a League Champion — across E-Commerce, Lead Gen, and SaaS. Then take the Gameplan Assessment to find out exactly which tier you're in.
Analytics Services Built Around Your Stack
From GA4 implementation to full data strategy, we deliver solutions on the platforms you already trust.
Google Analytics 4
Setup, migration, audits, custom events, and advanced reporting for GA4 & GA4 360.
Learn more →Google Tag Manager
Tag implementation, container governance, data layer design, and debugging.
Learn more →Looker Studio
Custom dashboards, automated reports, and BigQuery-powered data visualization.
Learn more →Meta Pixel & CAPI
Pixel setup, Conversions API implementation, and event match quality optimization.
Learn more →Server-Side Tagging
sGTM setup for better data quality, first-party data, and ad blocker resilience.
Learn more →Fractional CDAO
On-demand data leadership — measurement strategy, team guidance, and roadmapping.
Learn more →What Clients Say
"MMP is our agency's ace in the hole! Their reliable tag manager set-ups and thorough GA4 configurations give us complete trust in our data. Most importantly, MMP has been vital in keeping our agency at the forefront of privacy compliance & server-side solutions."
"Measure Marketing Pro is a whiz at navigating the metrics and methods behind digital strategies, campaigns, and tactics. In a world overflowing with jargon and constant change, MMP makes everything easy to understand and effortless to implement. I truly couldn't give a higher recommendation for a partner in this space."
"If you're looking for a web analytics specialist, I highly recommend Measure Marketing Pro. We've been working with Brady for close to three years, and he is next-level awesome. He's a top-tier professional who breaks everything down in an easy-to-understand manner and is always willing to go the extra mile."
"We greatly value MMP's technical expertise, problem-solving skills, and clear communication with all our GA4, GTM, & Google Ads projects. We fully intend to work with Measure Marketing Pro for the foreseeable future!"
"We presented MMP with an unorthodox GA4 measurement plan & they delivered a solution that provided us with more insight and granularity than we thought was possible! I look forward to working with their team again."
"MMP provides our agency with exceptional expertise for analytics projects, outstanding communication, and fast turn-arounds. We've worked on numerous projects together, and MMP exceeds our expectations every time."